Don’t Break the Bank… Or the Environment
Did you know that you can save thousands of dollars by making a single, efficient change to your marketing materials? A 2019 survey indicated that universities spend an average of $200,000 annually on paper alone. Now imagine cutting down your multi-page brochures to a concise A5 card, and not to worry, none of your content will be compromised.
Reprinting to adjust course dates, reprinting to adjust faculty names, reprinting at every minor change—what a hassle! Our AR business cards will quite literally solve all your problems and get you one step closer to being a sustainable institution. Every minor or major adjustment to content can be digitally resolved.
Inner Workings of an AR Card
What do we mean by a smart AR business card? An example AR card we developed for Seattle University can be accessed below:
The technology is simple; it looks like any other business card from the front and contains a QR code at the back. Using a smartphone, the QR code can instantly unlock the tailored AR experience. Prospective students will be able to access all call-to-action buttons, including any necessary admission information. The technology is perfect to not only engage students, but also make your university memorable.
Transformative Power of AR
With the advent of the digital era, human attention spans have considerably decreased. The current average attention span stands at a mere 8.25 seconds. Be honest, there’s no way you have read this far and not checked your phone or another device at least once by now. So what are the odds that your prospective students will get through an entire brochure?
By integrating augmented reality (AR) into your marketing approach, you can substantially enhance user experience and engagement. Studies have confirmed that users who were exposed to AR on a particular platform spent 20.7% more time on that app. Not to mention, the AR software market is estimated to reach a value of $137.14 billion by 2028.
Proof of Success
“The idea of having to pack hundreds of flyers and making sure that everything was up to date seemed overly complicated. We always have new start dates and end dates. When we discovered the Campus XR cards with Gavin at GMAC, this hit what we wanted.” - Melissa Lightell, Interim Director of Admission and Financial Aid at Tulane University.
Once you convert to AR, there is no turning back. Get in touch with our team and start saving thousands today!