In a competitive landscape, colleges and universities are looking for new ways to promote their campus development projects. XR (Extended Reality) marketing is emerging as a powerful tool for bringing construction plans to life, allowing institutions to showcase their vision in an innovative and interactive format. With the global AR market reaching $28 billion in 2023, including $3 billion dedicated to education, there’s a growing demand for engaging and immersive experiences.
Why XR for Capital Project Marketing?
Traditional promotional materials like brochures and blueprints can only do so much to convey the excitement of a new campus development. Whether you’re aiming to inspire alumni donations, excite current and prospective students, or engage the local community, XR marketing creates a dynamic experience that brings your vision to life.
For alumni, seeing a lifelike 3D model or immersive AR experience of a future building can foster a deep sense of nostalgia and pride, motivating them to contribute to the project. Prospective students get a unique preview of the campus enhancements, generating excitement and anticipation for their future college experience. The local community, on the other hand, can witness the project’s potential impact, making them feel like a part of the transformation. XR marketing doesn’t just show a plan—it creates an emotional journey, making every viewer a participant in the future of the campus.
For students, Gen Z and Gen Alpha are already demanding immersive experiences. In fact, 95% of students want AR in the classroom. And overall, XR technology is more widespread and popular than ever, with 1.7 billion AR users this year. By integrating XR into your capital projects, you not only create compelling content but also position your institution as forward-thinking and aligned with the future of education and technology.
What XR Marketing Looks Like for Campus Development
XR technology, including augmented reality (AR) and 3D renderings, offers a dynamic way to bring your construction projects to life, allowing you to visualize and experience them in ways that were never possible before. A 3D model of your building, a 360-degree rendering of a plaza or interior space, an AR model of a stadium, or even a 3D map showing all ongoing construction projects—these immersive tools not only help to clarify complex designs but also inspire excitement and engagement from your community.
- The American School in England: A 3D interactive dorm room experience available as a web embed and in Web XR, allowing prospective students to explore living spaces remotely.
- University of Pittsburgh: Recreation Center & Victory Heights: A dynamic AR placement experience launched from a postcard and accessible via a web embed. Cathedral of Learning: AR placement activated directly from a brochure, showcasing the iconic campus landmark in a whole new way.
- University of Evansville: Interactive 3D campus map with AR pop-ups from a print postcard, seamlessly integrating calls-to-action (CTAs) to the website and Google Maps for easy navigation.
- Tarleton State University: Multiple 3D models of buildings and objects that highlight the university’s unique history, laid over an interactive map that opens on mobile AR from a print postcard.
Additionally, you can deploy your content across multiple formats and channels, from mobile apps to web embeds, and reach stakeholders at every touchpoint, whether they’re on-site, at home, or across the globe.
Spreading Your Campus Vision with CampusXR
Partnering with us to bring your capital projects to life in XR can create lasting impact. It will inspire alumni donations, excite current and prospective students, and engage the broader community—all in a fast, painless, and reliable process.
CampusXR specializes in creating custom XR marketing solutions that bring your construction projects to life. Our services include interactive 3D models, 360 renderings, and mobile AR experiences tailored to showcase new campus buildings in a compelling and engaging way. With the ability to integrate these experiences into websites, social media, printed materials, and even at construction sites, CampusXR ensures that your project reaches its full potential audience. From inspiring alumni donations to generating excitement among prospective students and engaging the local community, CampusXR's innovative approach helps you make a lasting impact.
Ready to transform your next building project? Let CampusXR guide you through the process, turning your vision into an immersive reality that everyone can experience and support.